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Welcome to Sokolin, America's Premier Fine Wine Merchant

A New Standard for Wine on the Web

October 2009

Fine and Rare WinesI would like to welcome you to our new website that will set a new standard for wine on the web. I think it's fitting that we've upgraded our site on our 75th anniversary as I believe this new upgrade helps bring you closer to us and adds the personal touch that has been the hallmark of our company since 1934.

When we began building we set out to incorporate the best elements of websites across the wine industry as well as other fields. We went to exhaustive lengths to create a search engine that works perfectly. This might sound like a given, but it's easier said than done. We've done it and have produced the single best wine search engine in the industry.

I recently had some fun running our search through its paces. Here's a few that I did:

100 point wines: 92 Results
92-94 point wines under $25: 39 Results
95-97 point wines between $25-50: 23 Results
Producer Chateau Latour: 27 Results
White Burgundy : 107 Results

You get the picture. There are a lot of ways to search for wines and that's important when you are searching through one of the world’s largest inventories of rare wine.

Our site is fun because you can zoom into see CLOSE UP photos of the bottles. I think that my favorite feature might be the shopping cart since it's the aspect I find most frustrating on many internet sites of all types. Our shopping cart is prominently displayed in the upper right hand corner of the page and refreshes the instant that you add wines. It's always in view, which is comforting and convenient.

We’ve gone through many changes over the past 75 years. Like this website, our state of the art storage and logistics facility that manages over a million bottles of wine and our inventory continues to grow. Our philosophy of white glove service seems old-school in comparison, but we're sticking with it. We're a company that has always thrived on finding new ways to satisfy our customers, be it from personal assistance selling or transporting a wine collection or just finding the perfect gift. Hopefully all of our advances will bring us closer to filling your every need.

If you need personal attention at any time, just call 800-946-3947 and one of our expert wine consultants will be able to help you. If you'd like our old school approach, we would be happy to assign a personal sales assistant to you at any time.

I'm happy to say that we continue to bridge the gap between modern technology and the old world approach that has been a tradition at our company since 1934.

Enjoy the new site -- Dave Sokolin