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Gaja
: Gaja: these two syllables are not only recognized world-wide, but evoke one of the greatest and most respected traditions in European winemaking. However simple it may sound, it speaks volumes about the Family, who is widely credited with transforming not just the image and international reputation of its native Piedmont region, but of Italy as a whole; raising awareness of the quality of single vineyard and parcel by parcel vinification and pioneering the cultivation of non-native varietals in Piedmont. The Gaja family has had a significant impact on the way that Italian wine is grown, made, priced, distributed and marketed. After World War II and the phylloxera epidemic devastated Europe, it was the Gaja family who put Barbaresco on the map, helping to elevate the quality and allure of the region. Gaja is one of a handful of fine wine brands that can compete with and charge the same price as the top names of Burgundy and Bordeaux. The Gaja estate’s long history and reputation are rooted in the meticulous production of wine from grape to glass.
The Gaja estate, founded in 1859 by Giovanni Gaja, has been directed by Angelo Gaja (Giovanni’s great-grandson) since the early 1960s and continues to honor and uphold his father and grandfather’s legacy. With the help of his three children, representing the fifth generation to operate the 163 year old winery, the Gaja Estate continues to thrive in Piedmont and has extended its holdings into Tuscany and beyond. Today’s portfolio reflects the family’s tireless efforts to remain true to the culture of traditional Italian winemaking, but also their willingness to act intrepidly. The collection includes the flagship trio of renowned single-vineyard Barbarescos, Sori San Lorenzo, Sori Tildin and Costa Russi, the esteemed Barolos, Contesia and Sperss, the once contrarious Darmagi Cabernet Sauvignon, Sugarille and Renina Brunellos, and their trailblazing whites, Gaia & Rey (100% Chardonnay) Rossj-Bass (95% Chardonnay, 5% Sauvignon Blanc) and Alenti di Brassica (100% Sauvignon Blanc). The controversial, yet innovative use of French varietals is clearly on display in Gaja’s current profile.
Gaja’s unique style of wines defies classification as either ‘traditional’ or ‘modernist’; “Gaja is Gaja”, according to David Gleave MW and successful wine importer. Gaja is synonymous with risky gambles and bold changes of direction, as evidenced not only by its interest in white wines in a land of reds, but also the turn towards international grapes in a region devoted only to indigenous varieties. Angelo Gaja’s fearless approach was first witnessed with the introduction of Darmagi, made from Cabernet Sauvignon. Planted in 1978, Darmagi was the first Cabernet Sauvignon vineyard to be planted in Piedmont. The name Darmagi, first released in 1985, means "what a pity" in the Piedmont dialect, and said to be Angelo’s father, Giovanni’s reaction to the arrival of Bordeaux varieties in Barbaresco. Unlike his son, he was rather bound to traditional techniques with native varietals.
The most controversial decision in Gaja’s history was to sully the Nebbiolo grape with a small proportion of Barbara, meaning the three most famous Barbarescos were downgraded from DOCG (Denomination of Controlled Origin Guaranteed) to simply Langhe Nebbiolo. “Appellations are not a dogma. In my opinion, they have the same relevance as the winery’s brand,” exclaimed Angelo Gaja. The famous trio eventually returned to DOCG in 2013 when the wines would be produced as single variety Barbarescos once more, but this was a declaration of his confidence
The massive operation is now run by his two daughters, Gaia and Rossana, though Angelo still has the final say. When asked about how new ventures and strategies will be decided; his three children laughed, “He’ll decide.” The Gaja estate produces 18 different wines from 100 hectares in Piedmont, 118 hectares in Bolgheri and 27 hectares in Brunello di Montalcino. The vineyards are planted to both native and international varietals, including Nebbiolo, Barbera, Sangiovese, Cabernet Sauvignon, Chardonnay and Sauvignon Blanc. With nearly one million bottles produced annually, Gaja is one of the top producers in Italy, in terms of both quantity and quality. Quality is the estate’s main goal and does not hesitate to declassify entire vintages when they do not meet the extremely high Gaja standards (such as in 2003 and 2009).
What was once a humble 2 hectare plot in Barbaresco, has become a globally recognized brand, that exudes simple beauty, opulence, and elegance, a brand that reflects five generations of winemaking, that defies convention, demands global attention, and has become one of the most distinguished and omnipresent names in the world of fine wine.
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