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About Us

Founded in 1934

Currently celebrating our 90th year as a premier wine retailer, Sokolin was founded in 1934 when original owner David Sokolin received one of the first liquor licenses issued by New York State after Prohibition was repealed. Today, Sokolin is run by Dave Sokolin, grandson of David, and is an internationally renowned luxury retailer specializing in fine wines from long-established wine-producing regions, as well as emerging viticultural areas.

Bill Sokolin

Family Owned and Operated Today

What began as a family business continues to be family-owned and operated today; a company that is very much built on a foundation of integrity, high quality and excellent service. It has long been our goal to ensure that our clients are able to find through us an amazing selection of fine wines and even rare wine; but it has remained equally important to us that our clients are also always treated to exceptional service.

Sokolin’s History


D. Sokolin Co. is founded after securing NY Liquor License #4.

D. Sokolin


Bordeaux Futures are offered for the first time and the business pivots to Fine & Rare.

Bordeaux Futures


William "Bill" Sokolin becomes President of D. Sokolin Co. taking the business into new and exciting territory.

William Sokolin


Bill Sokolin pens "Liquid Assets" and the concept of "Investment Grade Wine" is born.

Liquid Asset Book


Bill Sokolin famously breaks a bottle of 1787 Chateau Margaux which sets a record for the most expensive bottle ever broken.

1787 Chateau Margaux damaged


The business is moved from Madison Ave to Southampton as the mail order business booms and the ecommerce era begins.

D. Sokolin


David Sokolin becomes President of D. Sokolin Co. taking the reins from Bill to usher the company into the 21st century.


Seeing rapid growth, the business is moved from the small shop in Southampton to a facility in Bridgehampton 10x the size. Liquid Asset Storage opens.


Quickly outgrowing the previous space, Sokolin moves again into a new facility three times larger and updates the company name to “Sokolin”.

Sokolin Logo


David Sokolin pens "Investing in Liquid Assets" further discussing his father's concepts of Investment Grade Wine.

Investing in Liquid Assets


Sokolin launches it's first mobile app.


Sokolin is recognized as the Best U.S. Wine Retailer by

2023 - Present

Sokolin launches a completely refreshed website and mobile app with a focus on enhancing the customer experience.

Our Commitment to You

Behind this fierce commitment to selection and customer service is our team of dedicated and knowledgeable professionals who are passionate about what they do. We know wine inside and out and we are able to marry the needs of our clients with the fine wines in our collection. Our expert guidance has certainly made a name for Sokolin among wine collectors and enthusiasts alike and we are proud of the reputation it has earned us. We look forward to putting our passion and expertise to work for you!

Our mission is to bring you the world’s most sought-after wines from impossible-to-find back vintage treasures to exciting new releases, at the lowest prices on the market. For three generations we have delivered unrivaled selection, availability and low-pricing through an unparalleled level of concierge services to ensure that you have the best experience possible as you grow and manage your collection.

A Passion for Fine Wine and Wine “Finds”

While we offer one of the world’s largest selections of fine wines and rare wine, we are equally passionate about discovering highly-rated, inexpensive gems that still taste like the best wines. We sample hundreds of wines each month and select only the top representatives of their region and style that are also the best values. We’d rather offer a selection of first-rate wines which we are certain will amaze you, instead of offering ones we don’t care about, making you do all the guesswork. As a result, we are confident that you will love every wine we’ve chosen to include in our inventory. Our goal is to help you under-pay for some of the world’s greatest wines in an age where customers expect and demand value.

This commitment to what we do on a daily basis is about ensuring that you - our clients - have nothing less than an amazing experience with us. Fine wines should be something that are enjoyed rather than something tedious to manage and overwhelming to understanding. It is our hope that the passion for what we do here everyday extends to you and that you have equal enthusiasm in shopping with us and learning more about what we have to offer you.

Visit our Shop Wine section to see our vast inventory of premier wine. Or call 800.946.3947 to speak with a personal wine consultant.

Need Help Finding the right wine?

Your personal wine consultant will assist you with buying, managing your collection, investing in wine, entertaining and more.