Last week all the first growths released their wines, and while a few more chateaux released prices today, we are essentially at the end of the 2010 futures campaign. I have witnessed many futures campaigns come and go and have learned a lot about the fine wine retail trade throughout my career. Not only from my own experience but from my father and grandfather as well. After all, 77 years is a very long time to be open for business. Words of wisdom I will never forget; "Don't fight your customers, fight for them." We have so many valued customers and friends that I must make sure that I protect their best interests and by doing so keeping up the tradition of my family's love and passion for the business. This is why I must be open and honest about my thoughts on this shocking 2010 Bordeaux campaign.
While futures campaigns have generally lasted 6 weeks, the past two vintages have lasted for twelve weeks. In my mind,
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